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 Business Intelligence (BI) is not only a system to support intelligent, this solution can help enterprises (enterprises) reached the highest purpose of business is to optimize profit.
The managers (NQT) in an organization, every day can make hundreds of different decisions. To make decisions just reasonable, just in time NQT must not master the situation of the enterprises but also to understand the situation of customers, competitors in various aspects. However, because information is often scattered in many different systems so the collection is always a challenge for the NQT. Have quite different methods of administration such as ERP (system resources planning DN), CRM (management solution customer relationship) has to touch the needs of all this, however, on the upper level of exploitation management, they have not fully satisfy requirements analysis and information to support decision making. Therefore, BI is solution to help enterprises achieve the goal to optimize profits by cost
the following:
Cost savings
Generally for the reasons why business results this month decreased compared with previous month, NQT often must learn through multiple channels of information vary from room to room accounting business .., when many spend spend a lot time and resources. But with BI solutions, making use advantages can a thorough analysis of many-dimensional, NQT can now find the cause of a decrease in revenue is due to start, specific regions which do not need to ask anyone. In the current context, to help enterprises access information fast is considered as a solution to help save costs, improve performance.
To remove less efficient
By measuring these indicators assess performance key (KPI - Key Performance Indicator) on the number of warranty, of latest sales or customer purchase and total revenue from sales of goods that , BI also helps that the NQT of poor performance, and spend the cost of support operations, from inventory to the decision that eliminated or improve a new product.
Analyze effectiveness promotions, advertising
By collecting information on number of sales, revenue, cost, number of new customers, products sell ... of promotions, advertising BI system will give a report of the analysis of the program, which the NQT will be the form which brought most effective to apply for the later.
Besides, based on panel surveys, data on sales, BI may indicate the impact of the activities that how each of the ad, product launch / new services.
Capacity building of staff business
In enterprises with multiple distribution channels, many branch agent, employee business is organized into multiple levels so the measurement and evaluation of performance and attendance accurately often difficult and takes more time . To appreciate be based on multiple criteria: sales, number of new customers to find and must have the weight for each sales channel .. With the support of Belgium, the NQT can measure multiple criteria evaluation, from which the penalty decision awarded correctly.
Strengthen and increase satisfaction, loyalty of customers
To capture customer information in many different angles will help enterprises to serve customers better. BI systems provide enterprises can look to customers by sorting customers by many different criteria: age, gender, place of living, income, revenue ... to enterprises, which can provide products that match their needs or can design promotions, advertising for the area where the object is most concentrated.
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PCWorld B - Nguyen Hien Truc.
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